About Us

Meet Team Encoda

When we designed our patented revenue cycle management platform, Encoda BackOffice™, we drew from more than thirty years of experience developing and implementing practice management software. At the same time, we committed to bringing innovation to the business of practice management and created ways to enhance the workflow between payers, clearinghouses, and practice management systems.

Today, we continue to challenge our Encoda team to realize the true intention of healthcare reimbursement automation, which is to enable our clients to collect the most amount of money, in the shortest amount of time, as cost effectively as possible.

To learn more about Encoda BackOffice™ and Encoda’s Revenue Assistance Program, or to request a live demo, please contact us.

Michael Kallish, CEO

As CEO, Mr. Kallish leads Encoda’s corporate strategy and growth. Mr. Kallish’s career in healthcare IT spans 25 years, including operations management, business strategy development, acquisitions, sales and sales management. Prior to Encoda, Mr. Kallish led business development for RemitDATA, Inc., a venture funded, healthcare IT company focused on comparative revenue cycle management (RCM) analytics (acquired by eSolutions).

Prior to RemitDATA, Mr. Kallish led corporate development at Medical Present Value, Inc. (MPV) a healthcare IT company focused on developing SaaS-based RCM and patient access solutions (acquired by Experian). Prior to MPV, Mr. Kallish held senior management positions at leading physician practice management and billing software companies including WebMD Practice Services and Medical Manager Corp. (now part of Greenway Health).

William Bronson Cox, CTO

As CTO of Encoda, Mr. Cox oversees Encoda’s development and technical operations. A veteran of the healthcare technology industry, Mr. Cox has more than 20 years of experience in general business management, business strategy, software product development and project management. In 2004, Mr. Cox co-founded Encoda.

Prior to founding Encoda, Mr. Cox held various executive-level positions within WebMD Practice Services, and was responsible for managing the technical support and engineering staff for the company’s 99 facilities and 11 data centers throughout the United States. At Lee Data Systems, a reseller for The Medical Manager practice management software (now part of Greenway Health), he held various positions within the organization including Director of Technology Services.

Samuel Ambrose, VP of Sales & Marketing

As Vice President of Sales & Marketing, Mr. Ambrose leads Encoda’s strategic sales, marketing, and business development initiatives. Mr. Ambrose brings more than 27 years of sales, marketing, and business development experience to Encoda, with over 10 years in healthcare IT working in SaaS, practice management, electronic healthcare record, revenue cycle management, and medical device companies.

Prior to joining Encoda, Mr. Ambrose was the Head of Marketing for Modernizing Medicine, Chief Marketing Officer & VP of Sales for Pulse Systems, and the Vice President of Sales, Marketing, and Business Development for the PositiveID Corporation. Mr. Ambrose graduated from Florida State University with a Bachelor of Science degree and Master of Science degree, both from the College of Communication.

Ryan Strauss, VP of RCM Services

As Vice President of Revenue Cycle Management, Mr. Strauss is responsible for providing strategic leadership and direction for all Revenue Cycle operations. Prior to joining Encoda Mr. Strauss held various strategic positions within Optum RX (a division of United Healthcare) in the Worker’s Compensation and No-Fault Auto division.

His most recent position with Optum RX was Director of Revenue Cycle Management, where he led the Accounts Receivable consolidation of five WC organizations. Mr. Strauss graduated from Florida State University with a Bachelor of Science degree in Finance and earned his Master of Business Administration degree from Saint Leo University.

Suzanne Cocker, VP of Professional Services

As VP of Professional Services, Ms. Cocker leads the company’s implementation, training and account management. Ms. Cocker is an experienced strategic healthcare consultant with a twenty-year career in the healthcare information technology and services industries. Ms. Cocker is highly skilled in Revenue Cycle Management (RCM), Customer Relationship Management (CRM), and Customer Retention.

Prior to joining Encoda, Ms. Cocker held several management roles with Care Payment, Experian Healthcare, and Rose Radiology. Ms. Cocker also served as a Practice Administrator for Valley Cancer Associates and Pinellas Urology. Ms. Cocker is a graduate of Eckerd College and is a Healthcare Financial Management Association certified revenue cycle representative and earned a healthcare financial management certificate from the University of Central Florida.

Eileen Harrow, Controller

As Controller, Mrs. Harrow oversees financial and administrative functions. She has more than thirty-five years of experience in strategic information planning, project management, process reengineering, productivity improvement, software evaluation and implementation.

Prior to joining Encoda, Mrs. Harrow served as the Director of Global Technology Deployment for Arthur Andersen, managing national and international teams deploying software to hundreds of Andersen locations in 89 countries. Mrs. Harrow has also held senior management roles with Hillsboro Community College and the New College of Florida. Mrs. Harrow received her Bachelor of Arts degree in Business Administration, Magna Cum Laude from Villanova University, Master of Education degree in Global Human Resource Development from the University of Illinois Urbana-Champaign, and Master of Education degree in Instructional Technology from the University of South Florida.

Ready to Learn More?

To learn more about Encoda BackOffice, Encoda Maestro Analytics, Encoda’s Revenue Assistance Program (RCM), or to request a live demo, please contact us.